Well, it’s another road trip for the long weekend, off to sign some paperwork. More to come on that.
Meanwhile, lots of interesting conversations with the Diocese of Virginia, including one in which the church basically told me that it has no problem with clergy retaliating against someone if they complain to the diocese.
It’s conversations like that that show just how clueless The Episcopal Church really is. It carries on about #metoo and its desire to be a safe church for all persons, while at the same time adhering to a standard that hasn’t been seen in publicly traded companies in many years.
Of course, that raises the question: If The Episcopal Church is 20+ years behind the times, is there a future for it?
I doubt it. Any organization, church or otherwise, with such a low ethical bar isn’t worth the time of day.
On an unrelated note, earlier this morning the blog broke 60,000 hits. That’s chump change compared to social media results so far, but still a cool milestone.
Although Easter is late this year, we’ll be launching relevant paid advertising across various media starting this weekend, with a heavy emphasis on social media. Themes center on Bob Malm’s infamous quote, “Jesus is Truth,” Bob’s various lies and misrepresentations (including falsely telling the court that I have violated the existing court order), the meaning of Easter, and toxic churches.
Target markets include the priority, which is metro DC; Richmond; and areas with heavy concentrations of Episcopalians. Those with an interest in social justice will be a priority, as will people who are politically progressive and seeking a new church. (Yes, those advertising lists are available!). Target ages with be 20-55; older than that generally means that audiences have already made decisions about their faith community.
In addition, we’ve got some fun things going on, including a drink special at nightclubs where the Killer B’s rock band is performing. (Unlike Dysfunctional Bob and Sugarland Chiow, I don’t view the name as a case of “domestic terrorism.”)
Fun times on Planet Malm. And remember, “It pays to advertise!”
Although my blog is the smallest part of my social media efforts, I’m pleased to report that the blog is getting ready to reach the 60,000 hit mark. That’s small potatoes compared to my Twitter and Instagram presence; Twitter alone has has scored more than 1 million hits.
The part that Bob Malm and Grace Episcopal Church doesn’t get, though, is that few people my age and older are on Twitter. Instead, it’s 20- and 30-somethings, many of whom are very resistant to organized faith to begin with. Indeed, one Pew survey revealed that 1/3 of 20-somethings are indifferent to organized religion, while another 1/3 actively oppose it. Thus, given that the church has almost no meaningful presence on Twitter, and none at all on Instagram, it’s a safe bet that going forward local young people are going to steer clear of the parish. This is exacerbated by the fact that the church has very few twenty-something members outside those who have grown up in the church. Nor is Bob’s conduct likely to help matters much—this demographic reports that one of their big turn-offs is hypocrisy.
That’s right. Bullying, shunning, and lying, both by Bob and by members of the parish, is a major non-starter for young people. Take note, Bob Malm, Jeff Chiow, Alison Campbell, Lisa Medley, and Jan Spence. You’re killing a church you claim to love.
Or, put in other words, unless things change drastically, it’s a safe bet that Grace Church will be shuttered within 20 years, and probably much, much sooner. Dysfunctional Bob and those who follow his example surely have done a number on the parish.
Social media is a wonderful thing, including its ability to reach the entire world in a matter of minutes. And social media has been a key component in getting word out of Bob Malm’s questionable ethics and conduct, including instructing staff to engage in shunning.
Sometime in the next few days, we pass a major milestone, which is that 2018 social media posts on these topics soon will have been seen 500,000 times nationwide.
Not to bad for a church with less than 2 million members!
My plans for Holy Week include a road trip out to see Mom, replete with a gourmet ham, roast asparagus, and a coconut cake made by my wonderful friend Mary Lee.
As a result, protests will be a little lighter than usual. But to make up for it, we’ll have an ad blitz going across the Northern Virginia and metro DC area throughout the week, with as much as eight times our normal weekly spend.