Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, January 16, 2019

Easter Advertising Starts This Weekend

Although Easter is late this year, we’ll be launching relevant paid advertising across various media starting this weekend, with a heavy emphasis on social media. Themes center on Bob Malm’s infamous quote, “Jesus is Truth,” Bob’s various lies and misrepresentations (including falsely telling the court that I have violated the existing court order), the meaning of Easter, and toxic churches.

Target markets include the priority, which is metro DC; Richmond; and areas with heavy concentrations of Episcopalians. Those with an interest in social justice will be a priority, as will people who are politically progressive and seeking a new church. (Yes, those advertising lists are available!). Target ages with be 20-55; older than that generally means that audiences have already made decisions about their faith community.

In addition, we’ve got some fun things going on, including a drink special at nightclubs where the Killer B’s rock band is performing. (Unlike Dysfunctional Bob and Sugarland Chiow, I don’t view the name as a case of “domestic terrorism.”)

Fun times on Planet Malm. And remember, “It pays to advertise!”

Sunday, March 11, 2018

Holy Week Ad Blitz

My plans for Holy Week include a road trip out to see Mom, replete with a gourmet ham, roast asparagus, and a coconut cake made by my wonderful friend Mary Lee.

As a result, protests will be a little lighter than usual. But to make up for it, we’ll have an ad blitz going across the Northern Virginia and metro DC area throughout the week, with as much as eight times our normal weekly spend.

Stay tuned for details.